All lean manufacturers know that measurement is the first step to continuous improvement. In marketing that means to measure the number of users who open our mails or who click on our marketing message links, to determine whether our message is getting to our users. This can be easily achieved using a number of email software tools combined with other web tracking tools such as google analytics. Tools such as mail chimp can be used at little or no cost and allow us to optimize and automate our email communication with customers, and to track their effectiveness to attract customers to our web, and even be used to follow up how many customers attracted by the campaign subsequently purchase in our web shop. Smart factory provides an electronic marketing workshop to accelerate the process of setting up trackable e-marketing integrated with your web site.